Dec
28
Creation of a modern brand superior in our new era of media is made by “crowdsourcing” for Digital Natives by user-generated content. Crowdsourcing is the act of a follower of the digital media (“a friend”, “Follower”), the distribution of content. This event is traditionally held by an employee or contractor of the brand. In the new media, by supporters of the communication of content to the trailers interesting and engaging. Communicates to a friend, a social media platform like Facebook.
The “successor” and “friends” are digital natives. Digital Natives are a demographic group in the normally aged between 11 to 30 were trained in digital technology. You enjoy and are comfortable communicating with their friends in digital form, especially on platforms like Twitter, Facebook and YouTube.
User-generated content is the material that the share of natives with their friends. The content is in the form of news, blogs, podcasts and vblogs, videos, photos, video, mobile, and wikis created. Social media has a paradigm of modern marketing builds built. Marketing has changed from a “push” a situation of “pull” framework for social media.
In the days of old media, created an organization products and products pushed on the public. One form of advertising campaigns was set up for the brand. In this new era, a “pull” is paradigm. In this new paradigm, brands and consumers have a two-way conversation. Products acquired an almost human dimension. A brand and a client, almost like human friends. The public does not believe the claims of the old advertising medium. People believe that the recommendations of his “friends”.
The nature of our epoch creates an interesting situation. This is to be understood by modern building modern marketers to strong brands and in an age of social media. A business owner in law of the brand. When creating a brand is taking in this new era, followers of the brand really in possession and development of the brand. The followers of the “attraction” of the brand and develop. Fans on their own new brand of media.
Dec
21
What comes to mind when listening to “support” of the word? Many people would answer you on sales and discounts. In fact, this is only one way to promote your brand. In the brand includes the promotion of all the mechanisms used to promote its brand, such as advertising, support and more. However, many people tend to speak on sales and discounts link. These consumers are always exciting, because this is the time where guests can enjoy the privileges of the retailers. In addition, for retailers, this is not only time for them to create a greater awareness for their brands, but also can lead to a short-term increase in sales volumes. It creates a win-win situation for consumers and retailers.
Today there are many different promotions such as cash back, gifts, bar prices and more retailers in the use of brands to attract customers … But why consumers like it so much? Consumers like it because they are the additional values that are not on that could not get the purpose of advertisement to be able to enjoy. For example, consumers their favorite products or services with a lower price received during the promotional period. They feel that the product is worth buying with a smaller amount of money.
Besides awareness, what are the benefits that a brand can get funding? Promotions can help to make a hype and excitement for consumers to talk to consumers about it. Consumers will soon realize that if your brand is down, so the creation of themes, allowing them through actions that help the brand talk alive and active in this market can. In discussing promotions with your friends and family, consumers tend to remind me of the best win mark, which in turn helps the brand to the consumer mindshare.
A successful promotion will contribute to measures to promote within the consumer. as Baskin-Robbins. Baskin-Robbins promotion as a 31% discount on all 31 of the monthly support existing customers keep coming back to win new customers in order to test the potentially delicious surprises. I think many consumers agree that it is more about products during the promotion period to period as advertising sales. Therefore, a good strategy for promotion, a brand over time you increase your sales. Not only in terms of economic benefits, but also in terms of market share.
There are many mechanisms that can promote a brand to brand, but among them, the sales promotion is one of the most popular. That’s because it can help keep alive a brand so that consumers talk about it. However, a brand must not lose its value if it has a price war and to promote more to do outside of the price in cash were taken. Therefore, we plan building effective promotion!
Dec
14
To create a successful brand management in the era of social media, a seller must do three things. The seller has to reposition the brand, product brand, then the position of the brand. In this article I focus on explaining how to position a brand.
In many cases, a big seller analogous to a great general. Therefore, marketers should and military history. Repositioning a brand in the era of social media was obtained analogous to the way the Battle of Gettysburg during the Civil War. In each case, success depended on the revival of a brand (Union Army) in terms of strengths and weaknesses of the opponent’s mark (the Confederate Army.)
Let me the reader some background information on the explanation of this analogy. The Battle of Gettysburg in the Civil War changed paradigm and paradigm shift in the repositioning of the brand of a product. Gettysburg in Pennsylvania and is situated at the confluence of six highways. On a map Gettysburg is like a wheel with six radios. This fight took place July 1 to 4 1863rd before this battle the two armies were looking for each other. Both armies knew that a great battle, which came and the outcome of this struggle would have a major impact on the outcome of the war. The South knew it was a great victory away to see from England to the south.
When this realization came, the Union believes that this will probably sue for peace. North and South understood that if the Army of the Potomac lost another major battle, the war would be lost. Both armies knew the importance of the outcome of this battle. The Union had 90,000 soldiers and the South had 70,000. Looks like fun in today’s world, instant communication, and travel two armies of 160,000 troops for two weeks to the Pennsylvania countryside, looking for each other to a battle that would participate in deciding the outcome of the civil war but that is what happened.
On the morning of 1 July, an advance team of allies on a supply mission, literally, with its partners in the Union at the center of Gettysburg really stumbled. A small skirmish began, and Union troops were very good. Then place a union of a fatal decision that the Battle of Gettysburg and finally won the war.
The leader of the Union was a general named John Buford. His troops were winning, but General Buford knew the Confederates only a vanguard of General Robert E. Lee’s largest army of 70,000 soldiers fought. Buford had the foresight to know that Gettysburg was in the great battle of the war should be fought.
About Gettysburg, there are many high mountains and round tents called Little Round Top during the period of civil war, the army, which served as high in the hills of a strategic advantage that an enemy would have to overcome the difficulties. General Buford watched the hills and he did what a successful seller should. To compete against a competing brand, must be a seller (a general) redefinition of the market (the battle) and repositioning of the brand (in this analogy Buford positions the Union troops).
At this time, pulled out of a skirmish was won and the Union troops back in the hills of Gettysburg, and then sent in reinforcements, like their counterparts found in the Confederation.
Social media creates enormous extent of the seller. About 1 in 4 people worldwide belong to a social media platform. These people are constantly interacting with each other. Let me give you some amazing statistics. As social media, there is a proliferation of products, news and commitment. Every minute there are 98 604 55 304 links to approved friends to share every minute. Two million websites with Facebook integration and this number is constantly growing. In an average supermarket, more than 10,000 brands. Every day an average person hears 3000-4000 messages.
Because of this continuous commitment and scale of the markets are constantly in motion. A product is to always have to position your brand. To create a world-class brand, a seller always has to define its market position and to use its new brand to exploit its strengths as a general was Buford.
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