It ‘amazing that many entrepreneurs who had never done the right brand for your business. From the name of the company. Many simply the name of their company for themselves (for example, Juan THM auditors of service, etc.) or just a name to be removed from the air. What a name? A rose by any other name would smell as sweet. No? … Wrong! If you do not call Stinkweed!
The company name is everything. It ‘a crucial part of marketing and your brand. At the mere mention of the name of your company, customers and potential customers an emotional reaction. The name of the company acts as an anchor for your brand emotionally. Therefore should not be taken lightly. And ‘ideal if your company tells people what you are doing. Unlike the Home Improvement company that we find the name XRM technologies. In fact, install gutters, windows and vinyl siding believe it or not.
So how do you find the right name for your business? For our customers we are an exercise that we call the “name game”. Here’s how to “play” like. On a sheet of paper, draw a line in the middle of the page by page into two columns. On the left side, write all the problems or “weak spots” that your prospect feels. I mean everything (for example, have bad credit, no credit cards available, they can not get loans, they have to pay interest rates may not obtain a mortgage or car loan, you must pay for everything, you feel ashamed of your bad credit, etc.) Be careful not to omit.
Then on the right side of the page, write all the solutions to the problems and “weaknesses”. For example, the problem – they have bad credit, the solution to your credit score a good result; problem – they are for your bad credit, relocate a solution – instilling in them a sense of pride, an improved credit score. To try to conclude with lists of all solutions to the problems, all words and solving phrases, and then combine it with different names for your business.
Therefore, a property manager to be “free property management concern.” A florist will be able to “flowers last minute.” A dentist can ‘Your Beautiful Smile Dental’. An insurance agency could be “peace of mind of financial services. A gym can be” new skills “are. A green cleaning company could” clean, quick clean and green. “A home business could be improved & Windows Doors ’24 Hour “. You get the idea. From the list, select 6 to 10 for the best options. Is recorded on a sheet of paper in the formation of the column.
Finally, I want to do some investigations. Go to the local mall, library, or what are more than the combined perspectives of the sector (in the business district at lunchtime, supermarkets, factories, shops, hospitals, etc.) and get their opinion on the choice on your behalf. Take at least 10-20 interviews. Tell them what you want your potential customers feel and think, if they contain customer name of your company (for example, confidence in your company, relaxed, laughing excitedly, takes money, listen to make you hungry, I eat healthy, and so on.) requests them, listen to their choice of options and each of them 1 to 10 (with 1 being poor and 10 being excellent). Finally, ask them if they do not like the name of your choice, there are names that I recommend. This is powerful because the current market is the name they like more.
The result of ‘name’ of the game is the brand that speaks directly to your market. This effectively eliminates the possibility of a name that is not convincing that sounds catchy or flashy. Instead, you get a name, if your potential and existing clients, speaking to solve their problems immediately.
