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Although normally used, the package design and engineering, these wonderful lists of design principles to share the famous designers with the audience, also apply to the design of the logo. Both designers create logos and engineering package developed to anchor their special visual appeal to consumers. Logos but have less influence on the buyer purchase decision compared with the packaging of a product. However, this is the diminished ability to influence consumer no less important when it comes to design principles.
Based on interviews and literature to popular designer and design agency representatives written, the following are the basic rules to follow to all designers in every industry:
1. Innovation is part of good design.
The concept of innovation is too wide. We reduce mean certain qualities that growth and development. is used for products, at work or at play, the increased efficiency is essential. Work and play energy consumed and products that reduce the effort and time to the user is a well designed product indeed.
For logo design, innovation means easy handling and reduces the need to design for new. If necessary, a fresh look should not modernize at the expense of the company too much to change the look of the logo. The appearance of the logo should also be consistent, even after the signing of an element, such as company name or brand. For the design of the logo will appear on all packages, notes, t-shirts, posters and other materials related to marketing and promotions.
2. Keep it simple and straightforward.
In the area of ​​logo design, this is in the simplicity of minimalist design. The visual style of design should be clean and sober, which describes minimalism. The simpler the logo looks easier than people recognized the significance of the logo. However, this minimalism works in favor of the mark where the company has built its brand identity in the minds of men. When they sell the shoes, you immediately think of your brand and trust them to produce quality products.
3. Little things matter in good design.
Although most of the time people have not noticed the logo on items they buy every day, every change in the logo design will focus print. For fans of this brand, this change is beloved brand into something unknown. If a company suddenly the name of the brand in the logo, you will not look like the rest of the world. Expect a lot of people to the changes that seem trivial, before protesting.
4. A good design helps the consumer understand the product.
The symbolic importance of a logo must be clear. You can’t should be clear with a physical or familiar symbol, but the meaning or concepts that find these art works. Through the skillful use of marketing techniques and advertising, the logo is a symbol of success for the brand identity.
5. The design should be universal and human.
Because of the diversity of cultures, interpret certain images in different ways the design of the logo should be recognized and accepted worldwide. Confusing and discriminatory images of alienating affected with a market share of brand and smear negative perception of the brand in places or cultural groups. As a result, the brand influence is reduced; the effect is likely to decline in sales.